Consumer Behaviour: Buying, Having, and Being (11th Edition) 📖 Author: Michael R. Solomon📚 Edition: 11th This book provides a comprehensive introduction to consumer behavior, exploring the psychological, social, and cultural...
Michael R. Solomon's "Consumer Behaviour: Buying, Having, and Being" 12th Edition offers an in-depth exploration into the dynamics of consumer actions, preferences, and influences. The book provides a comprehensive analysis...